Best Practice Informed IT Architect / Designer / Developer Services

Highly Trained and Best Practice Coding

October 17, 2018 06:52:43 PM CST | Berklee Alum | Member Boston: Adobe, Angular, ColdFusion, Flash, Flex, Francophones, Front End Developers, Full Stack, jQuery, Live Music, Music-Technology, Musicians For Acoustic Music, Musicians Seeking Musicians, Online ColdFusion Meetup, PHP, ReactJS Boston, Software Engineers & Wedding Professionals User Groups

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A web presence is about as mission critical as it gets for the long term health and consistent growth of any business in today's marketplace. From getting the word out to your organization's members to spreading the message to your company's prospective clients/customers regarding your products and/or services... a solid web presence is no longer an option but a necessity.

Choosing an experienced and proven web developer to architect and build your web presence is the first big decision. Price, credentials, samples, proven talent, references, and track record are some of the many factors that may go into this decision.

If you were to consider Brad Lee - ACE, ACI, MMCP of, then I would ask you to Google some keywords that will bring your competitors up in the results as a first step. Get an idea of what you are up against, what you like and what you think will work in your situation, in regards to layout, color scheme, navigation, etc. And perhaps equally important is how your competition surfaces in search results of well chosen keywords. There are many pieces to this puzzle but the meta data is key. What a prospective customer types into a search engine is a good view into the psychographic of your demographic in a way. Ubiquitious judicious meta data along with a well formed sitemap are other key pieces of the challenging puzzle of becoming the first in line.

Actually, as you browse the web during your normal activities, it's a good idea to pay special attention to how you navigate the sites you frequent, regardless of the class of trade, to get a good sense of what may work for your new web presence.

The point being it is a team effort, with a lot of back and forth. A big investment? Yes. However if done well, with all aspects well thought out in advance and throughout the process, then there is a solid possibility of getting a strong ROI (return on investment) in a relatively short period of time.

All projects are quoted with a 50% deposit subsequently required to schedule the project before any work is performed. All projects are done on a first come first served basis and all work is completely done by Brad Lee - ACE, former ACI, MMCP of Nothing is subbed out.

Brad employs best practice coding learned over decades of working with various digital technologies. Some excerpts of Brad's favorite words and philosophies about coding and creating software and websites are: consistent is your favorite word. aSomeVariable is not a Boolean var it is an array, and one should name all vars in a consistent syntax throughout the app/site. Specific is another favorite word. In regards to ColdFusion - ALWAYS scope. Being more specific always gets you where you want to go faster, and speaking digitally... with less memory expense. And yes - still faster. Never ask a question you already know the answer to - I've inherited code on jobs where someone paramed a var on one line and then asks if it exists on the next line... argh! Think n-tier and modular. Each module of code is essentially a little black box that has a purpose and that is all that little black box should be concerned with. Loosely coupled so less breaks. Code should be organized and where there are many options, alpha when possible. Technically, in my opinion, each template/page of code should essentially look like a piece of art. Extremely well commented, organized with nothing random... but that scenario is few and far between with the codebases of the world today, unfortunately... especially with the larger companies and government where many developers come and go and all logic is written in many flavors of the same language, ultimately adversely affecting ROI. I could go on and on, but these consistent philosophies employed CONSISTENTLY through the gaziliions of lines of code that go into a project inevitably result in a better more positive ROI.

When it has to be perfect... and robust... consider Brad Lee. You'll be glad you did.